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秋鹿IP全球征集令参与条款细则(中英文)

2019-03-27 10:25:17

秋鹿IP全球征集令参与条款细则

Involvement in Autumn Deer Intelligent Property Global

Collection and Detailed Rules
 


一、 关于秋鹿IP全球征集令

I. About IP Global Collection

A. IP全球征集令概况

“鹿”给人带来幸福的寓意,它具有敏锐的观察力,外表看似冷静,但内心却有着一颗温柔坦诚的心。本次IP全球征集令将以“鹿”为设计蓝本,创造出鹿先生、鹿小姐、小鹿、鹿家庭,四款IP形象。旨在通过本次活动,发挥个人独特的创意缪斯,打破既定思维界限,赋予“鹿”一个崭新的表现形式与形态,展现时尚态度,彰显视觉理念。

A. Summary of IP Global Collection

“Deer” suggests happiness to people, and has keen observation. It looks calm, but has a gentle and frank heart. In this collection activity, “deer” will be taken as the design blueprint, with four IP images like Mr. Deer, Miss Deer, Little Deer and Deer Family to be created. This IP global collection activity aims to give full play to personal unique creative Muse, to break through the set thinking boundary and to give “deer”   a brand new form and mode of representation to demonstrate the fashion attitude and visual concept.

B. IP全球征集令要求

IP形象作品需具备个性化特色并具有原创性。关于本次IP形象的相关介绍资料,将在附件中下载。参赛者需要根据附件中的活动简介,进行IP形象设计,包含年龄、爱好等基本角色设定。其具体设计征集要求如下

B. Requirements for IP Global Collection activity

IP image design works must be characteristic of personality and creative. The introductory information about this IP image will be downloaded in the annexes. The competitors will have to carry out IP image design that must include basic settings like age and favorites according to the brief introduction in the introductory information. The specific design collection requirements are as follows:

1. 参赛者需认真研读条款细则,IP形象造型需要寓意深刻,创意独特。能充分体现秋鹿品牌特色与文化,具有较强的美感和视觉传播力。

1. The competitors will be required to carefully read the introductory information about IP image. IP image modeling must be profound in implication and unique in creation, and can fully embody the characteristics and culture of Autumn Deer brand with strong aesthetics and visual communication power.

2. 秋鹿方将提供品牌相关LOGO、品牌标识的Pantone色号。

2. Autumn Deer will provide color plates for brand-related logos and brand identity.

3. IP形象配色元素可参考秋鹿品牌的VI色进行发散性思考,具体色彩不做要求。

3. IP image color matching elements may be based on VI colors of Autumn Deer brand for divergent thinking with no requirements for specific colors.

4. 每个IP形象需设计三视图:正视图侧视图背视图。如三视图缺失将视为无效投稿。

4. Three views must be designed for each IP image: front view, side view and back view. Inconsistent quantity of works to be submitted or lack of three views will be deemed as ineffective submission.

5. 在作品说明中,需要标示每款IP形象设计所使用的Pantone色号。

5. In the description of works, Pantone color numbers used for each IP image design must be marked.

6. 将IP形象的角色设定用文字描述并附在作品说明里,不阐述的作品将视为无效作品。

6. Word description must be used for IP image role settings and attached to the description of works. Works failing to make any description will be deemed ineffective.

7. 提交文件尺寸(1200x800px, RGB, 72dpi)。

7. Size of files to be submitted (1200x800px, RGB, 72dpi).

8. 参赛者须保证设计源文件分辨率在300dpi以上,以便后续深化使用。

8. The competitors must ensure the resolution of the designed source files at 300dpi or above to facilitate subsequent and further application.

9. 如有纸质手绘作品需要以电子扫描文件形式提交。

9. In the case of paper hand-painted works, they must be submitted in the form of electronically scanned files.

10. IP形象作品报名表(报名表见附件)投稿至官方指定电子邮箱,邮箱地址:ad-ip-collection@outlook.com。来稿时请在主题中注明“IP全球征集令作品”字样。

10. Submit IP image works and application forms (with application forms set out in the annex) to the official designated email: ad-ip-collection@outlook.com. In the submission, please specify the in theme the words like “IP Global Collection Works”.

11. 获得最终优胜奖的参赛者,需要在结果公布后七个工作日内,向秋鹿方提供IP形象设计源文件。

11. The ultimate winners will be required to provide Autumn Deer with IP image design source files within seven working days after the publication of the collection results.

12. 如参赛者对本次活动有任何疑问,可通过电子邮件方式进行咨询。邮箱地址:learn-more-collection@outlook.com

12. If the contestant has any question about this activity, he or she may inquire about the same by e-mail at the email address: learn-more-collection@outlook.com . 

C. IP全球征集令时间

IP全球征集令开始时间:2019年3月23日

IP全球征集令结束时间:2019年6月30日

C. Period of IP Global Collection activity

Starting time for IP collection: March 23, 2019

Ending time for IP collection: June 30, 2019

D. IP形象征集内容与数量

4款(鹿先生、鹿小姐、小鹿、鹿的家庭组合)

D. Quantity of IP image collection

4 items (combination of Mr. Deer, Miss Deer, Little Deer and Deer Family)

E. 参赛作品评选方法

本次IP全球征集活动,将由权威媒体代表主办方管理层组成评审委员会。从作品创意性、艺术性、应用性等角度对本次参赛作品进行评选。

E. Methods for the assessment of entries

In this IP global collection activity, the authoritative media representative and the sponsor’s management will form the evaluation committee. Evaluation will be performed for the entries from the perspective of creativity, art and practical application, etc.

F. 奖项设置

1. IP全球征集令作品入围奖共16个,每个入围奖,奖励人民币1,000元。

(附注:四款IP形象,每款IP形象入围奖均为4个)

2. IP全球征集令最终优胜奖4个,每个奖励人民币5,000元。

(附注:四款IP形象,每款IP形象最终优胜奖项均为1个)

F. Award settings

1. There will be altogether 16 finalists awards for the IP global collection works, with each finalists award as RMB1,000. (Note: In 4 IP images, with 4 finalists awards for each IP image)

2. There will be altogether 4 ultimate winners awards for the IP global collection works, with each winner to be awarded RMB5,000. (Note: In 4 IP images, with 1 ultimate winner award for each IP image.)

G. 作品深化要求

1. 如参赛者取得最终优胜奖,将需要对获奖作品进行延伸。

2. 深化作品细节并协助秋鹿产品研发部,对IP形象进行优化并运用到服装、配饰等产品中。

G. Requirements for works furtherance

1. The designer as the ultimate winner will be required to extend his or her award-winning works.

2. It is required to develop details of works and assist Autumn Deer’s Product R&D Department to optimize the IP image and apply the same to costume, its accessories and other works.

二、 特别声明

II. Special declaration

A. 如参赛者参与本次活动,即视为同意其作品如获最终优胜奖,其著作权等相关知识产权归广东秋鹿实业有限公司单独所有。

A. The competitors involved in the activity will be deemed to agree that the intellectual property rights in their copyrights will be solely vested in Guangdong Autumn Deer Industry Co., Ltd in the case of the ultimate award to be granted.

B. 如参赛者参与本次活动,即视为同意其作品可用于各类媒体上进行刊登,包括并不限于线上与线下媒体使用。

B. If the competitors participate to the activity, they are deemed to agree that their works can be published on all types of media including but not limited to use of online and offline media.

C. 参赛者应确保作品的原创性,禁止任何形式的抄袭。若侵犯第三方的权利或存在权利的瑕疵,广东秋鹿实业有限公司对此不承担任何责任,且有权取消参赛者的获奖资格。

C. The competitors shall ensure the creativity of their works. Copy in any form will be prohibited. In the case of infringement upon any third party’s rights or any defect in the rights, Guangdong Autumn Deer Industry Co., Ltd will not assume any liability arising therefrom, and will have the right to cancel the qualification of the deliverer to be awarded the prize.

D. 如参赛者采用了有版权争议的素材,请在后续迭代、优化中进行原创更新和替换,参赛者需拥有作品所有权利。

D. If the competitors apply the elements with copyright disputes, please carry out updating and replacement of the original creation in subsequent iteration and optimization. The competitors must have all rights in the works.

E. 对获奖作品,如存在侵犯第三方知识产权及其它合法权益的情形给广东秋鹿实业有限公司造成损失的,参赛者还应予以赔偿。

E. In the case of infringement upon a third party’s intellectual property rights and other legitimate rights and interests by the prize-winning works, which may result in any loss to Guangdong Autumn Deer Industry Co., Ltd, the competitors shall make compensation therefor.

F. 参赛者不得一稿多投,且应确保所投作品未在国内外申请任何知识产权,包括但不限于商标、著作权。若已申请需事先告知广东秋鹿实业有限公司,一旦获奖需按照广东秋鹿实业有限公司的要求进行转让。

F. The competitors may not submit their works several times, and must ensure that no domestic or overseas application for intellectual property rights has been made for their works to be submitted, including but not limited to trademarks and copyrights. If any application has been made, it must be informed in advance to Guangdong Autumn Deer Industry Co., Ltd. If the prize is awarded, it is required to transfer the same as required by Guangdong Autumn Deer Industry Co., Ltd.

G. 凡获得最终优胜奖的作品,广东秋鹿实业有限公司均有权将该等作品用于商业性活动。

G. For the ultimate winners in the IP Global Collection activity, Guangdong Autumn Deer Industry Co., Ltd will have the right to use the works for business activities.

H. 奖金不含税,奖金产生的税费需由获奖者自行承担。

H. The bonus will not include tax payment. Any tax arising from the bonus will be assumed by the prize winners.

I. 在不违反强制性法律法规规定的前提下,本活动最终解释权归广东秋鹿实业有限公司所有。

I. Without breach of mandatory laws and regulations, the final right to interpret in this activity shall be vested in Guangdong Autumn Deer Industry Co., Ltd.

三、 活动主办方与策划机构

活动主办方:广东秋鹿实业有限公司

策划机构:广州汇美广告有限公司

III. Sponsor and Planning Organization

The Sponsor: Guangdong Autumn Deer Industry Co., Ltd

Planning organization: Guangzhou Beautiful IDEA Advertising agency Co., Ltd

附件:相关资料下载:

1、《秋鹿 IP 全球征集令参与条款细则》

     Involvement in Autumn Deer Intelligent Property Global Collection and Detailed Rules

2、《活动报名表》

     Activity Registration Form

3、Logo1

4、Logo2