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Autumn Deer Intelligent Property Global Collection

2019-03-13 09:01:02

 
I. About IP Global Collection
 
A. Summary of IP Global Collection
 
“Deer” suggests happiness to people, and has keen observation. It looks calm, but has a gentle and frank heart. In this collection activity, “deer” will be taken as the design blueprint, with four IP images like Mr. Deer, Miss Deer, Little Deer and Deer Family to be created. This IP global collection activity aims to give full play to personal unique creative Muse, to break through the set thinking boundary and to give “deer”a brand new form and mode of representation to demonstrate the fashion attitude and visual concept.

 
B. Requirements for IP Global Collection activity
 
IP image design works must be characteristic of personality and creative. The introductory information about this IP image will be downloaded in the annexes. The competitors will have to carry out IP image design that must include basic settings like age and favorites according to the brief introduction in the introductory information. The specific design collection requirements are as follows:
 
1. The competitors will be required to carefully read the introductory information about IP image. IP image modeling must be profound in implication and unique in creation, and can fully embody the characteristics and culture of Autumn Deer brand with strong aesthetics and visual communication power.
 
2. Autumn Deer will provide color plates for brand-related logos and brand identity.
 
3. IP image color matching elements may be based on VI colors of Autumn Deer brand for divergent thinking with no requirements for specific colors.
 
4. Three views must be designed for each IP image: front view, side view and back view. Inconsistent quantity of works to be submitted or lack of three views will be deemed as ineffective submission.
 
5. In the description of works, Pantone color numbers used for each IP image design must be marked.
 
6. Word description must be used for IP image role settings and attached to the description of works. Works failing to make any description will be deemed ineffective.
 
7. Size of files to be submitted (1200x800px, RGB, 72dpi).
 
8. The competitors must ensure the resolution of the designed source files at 300dpi or above to facilitate subsequent and further application.
 
9. In the case of paper hand-painted works, they must be submitted in the form of electronically scanned files.
 
10. Submit IP image works and application forms (with application forms set out in the annex) to the official designated email:
ad-ip-collection@outlook.com. In the submission, please specify the in theme the words like “IP Global Collection Works”.
 
11. The ultimate winners will be required to provide Autumn Deer with IP image design source files within seven working days after the publication of the collection results.
 
12. If the contestant has any question about this activity, he or she may inquire about the same by e-mail at the email address:
learn-more-collection@outlook.com


 
C. Period of IP Global Collection activity
 
Starting time for IP collection: March 23, 2019
 
Ending time for IP collection: June 30, 2019

 
D. Quantity of IP image collection
 
4 items (combination of Mr. Deer, Miss Deer, Little Deer and Deer Family)

 
E. Methods for the assessment of entries
 
In this IP global collection activity, the authoritative media representative and the sponsor’s management will form the evaluation committee. Evaluation will be performed for the entries from the perspective of creativity, art and practical application, etc.

 
F. Award settings
 
1. There will be altogether 16 finalists awards for the IP global collection works, with each finalists award as RMB1,000. (Note: In 4 IP images, with 4 finalists awards for each IP image)
 
2. There will be altogether 4 ultimate winners awards for the IP global collection works, with each winner to be awarded RMB5,000. (Note: In 4 IP images, with 1 ultimate winner award for each IP image.)

 
G. Requirements for works furtherance
 
1. The designer as the ultimate winner will be required to extend his or her award-winning works.
 
2. It is required to develop details of works and assist Autumn Deer’s Product R&D Department to optimize the IP image and apply the same to costume, its accessories and other works.

 
II. Special declaration

A. The competitors involved in the activity will be deemed to agree that the intellectual property rights in their copyrights will be solely vested in Guangdong Autumn Deer Industry Co., Ltd in the case of the ultimate award to be granted.
 
B. If the competitors participate to the activity, they are deemed to agree that their works can be published on all types of media including but not limited to use of online and offline media.
 
C. The competitors shall ensure the creativity of their works. Copy in any form will be prohibited. In the case of infringement upon any third party’s rights or any defect in the rights, Guangdong Autumn Deer Industry Co., Ltd will not assume any liability arising therefrom, and will have the right to cancel the qualification of the deliverer to be awarded the prize.
 
D. If the competitors apply the elements with copyright disputes, please carry out updating and replacement of the original creation in subsequent iteration and optimization. The competitors must have all rights in the works.
 
E. In the case of infringement upon a third party’s intellectual property rights and other legitimate rights and interests by the prize-winning works, which may result in any loss to Guangdong Autumn Deer Industry Co., Ltd, the competitors shall make compensation therefor.
 
F. The competitors may not submit their works several times, and must ensure that no domestic or overseas application for intellectual property rights has been made for their works to be submitted, including but not limited to trademarks and copyrights. If any application has been made, it must be informed in advance to Guangdong Autumn Deer Industry Co., Ltd. If the prize is awarded, it is required to transfer the same asrequired by Guangdong Autumn Deer Industry Co., Ltd.
 
G. For the ultimate winners in the IP Global Collection activity, Guangdong Autumn Deer Industry Co., Ltd will have the right to use the works for business activities.
 
H. The bonus will not include tax payment. Any tax arising from the bonus will be assumed by the prize winners.
 
I. Without breach of mandatory laws and regulations, the final right to interpret in this activity shall be vested in Guangdong Autumn Deer Industry Co., Ltd.

 
III. Sponsor and Planning Organization
 
A. The Sponsor: Guangdong Autumn Deer Industry Co., Ltd
 
B. Planning organization: Guangzhou Beautiful IDEA Advertising agency Co., Ltd


Annexes:
 
2、Logo1
 
3、Logo2